I lead complex change and transformation in product organisations — the kind built on emerging capability, not another reorg. My work sits where new technology meets the operating model: I’ve led data-science, machine-learning and AI products since 2018, and built the product functions and cultures that decide whether that capability actually changes how a company works.
The skills were never the hard part. The real work is the system around them — the decision rights, the funding model, and the habits that decide whether new capability survives contact with the org chart.
That career has run inside product development at LEGO, Bupa, Kraft Heinz, Capital One, Lloyds, Tesco Bank, Bloomberg, Domino’s and Walmart, so when a product manager tells me what’s really getting in their way, it’s rarely news. I’m an American who’s made the UK home for over 20 years — and I test everything on myself first: the AI coach my cohorts use started as the one I built for my own work.
My focus since 2018 has been data science and machine learning — shipping ML before the gold rush — and lately how product people actually adopt AI: where it sticks, where it stalls, and what moves a team from AI-curious to AI-fluent.
The other half of my practice is people. I lead strong product functions and stretch capable product people into leaders who solve complex problems and delight customers. My method is manager-as-coach, built on ICF and ICAgile qualifications and a simple conviction:
The people in front of me are beyond capable. They don’t need fixing, they need stretching — so their ideas can reach the next level.
I’m a trained visual facilitator and an illustrator — the video on the home page is me at my craft table, because drawing the problem is often how a room finally sees it. It’s an unusual string to a product leader’s bow, and it changes what workshops, strategy sessions and offsites can do.
I’m a UK Armed Forces spouse, and I’ve built this career around my husband’s service. I put the same craft to work for the forces community — and I write for the U.S. Army’s public affairs team.
Read: taking time out as a military spouse →Product strategy, discovery and delivery at enterprise scale — the full lifecycle, owned.
Manager-as-coach leadership; ICF and ICAgile certified; capability building for whole functions.
Practising, not posturing — shipped machine learning before the gold rush; builds with AI daily.
Trained facilitator and illustrator; workshops where the thinking gets drawn, not just discussed.
“Elle has a rare ability to balance strategic product thinking with human dynamics — helping teams cut through the noise, stay outcome-focused, and build confidence in their delivery.”
“A true standout in the field of product management. For any challenge we faced, she always had a good story to share and a rabbit to pull out of the hat — and she championed a culture of continuous improvement.”
“A fantastic product professional. She brings a wealth of experience across a wide range of subject matters — I’ve thoroughly enjoyed working together and hope to continue.”
“One of the most rewarding and educational collaborations of my career. Elle is truly an outstanding practitioner — and her consultative approach means everyone knows what ‘done’ means.”
“Elle drives change through clarity of strategic purpose while making the sessions fun and engaging. She challenges teams and leaders to focus on delivering value for customers.”
“She can define, measure and excite others with the outcomes she’s working to create — and always has a plan to get there. If I have a gnarly problem or a tough deliverable, I want her on my team. You should too.”
I speak on product, transformation and careers in technology — panels, webinars and features. A couple of public ones: a Tech Role Models feature on curiosity and product craft, and a recorded panel on making agility real beyond the slideware. See the talks & features.
The full story — names, numbers, client history — is in my CV, which I send personally. Request it, or book a conversation and I’ll tell you the good parts myself.
