The Person Behind the Practice.

My Roots

I wrote code before I led product, and the habit of wanting to know how the thing actually works never left. Since 2007 I have been a professional interim product leader for FTSE 100 and S&P 500 companies, working through agency placements and Big 4 consultancies, and often running an engagement in one country alongside client work in another.

The headline roles were as VP Product at Domino's, Head of Product at Capital One and Product Director at The LEGO Group, building the apps and online experiences that won regional and industry awards. That work is why BCS, The Chartered Institute for IT, made me a Fellow in 2023, and why its members later elected me to Council.

I was leading digital transformation, reimagining the way companies did business, and the way we did that work mattered as much as the work. So I became, somewhat reluctantly, a strong advocate for agile ways of working, took the certifications to make sure what I knew was sound, and kept going into business architecture and the scaled ways of working large organisations need. That road eventually led to Anderson & Co.

These days I’d describe myself as a little post-agile. That isn’t because agile stopped mattering. It’s because it has become the expected norm, as ordinary as version control. It’s the floor, not the headline. The conversations worth having now are about product, outcomes and what changes when AI joins the team.

What I Actually Do

Companies bring me in when they are making a strong pivot in how they attract, engage or transact with customers, and the pivot needs technology change at its core. I operate at executive and board level: shaping direction, setting strategy, aligning stakeholders and taking responsibility for technical, commercial and customer outcomes at once.

I have seen every major transformation theme up close, from web to mobile, through application development, to the era of algorithmic decision engines, machine learning, cloud and data science. I have worked in machine learning since 2017 and had my first machine learning product live in 2018, years before there was a chatbot to demo. Alongside the product functions themselves I have shaped business architecture and ways of working, put in new tools and platforms, and set the vision for richer customer experiences and leaner workflows inside the building.

I am a committed scientist about value. Test the proposition, measure the experience, keep what the evidence keeps.

How I Work with People

The other half of my practice is people. Years of leading transformation taught me that a good leader is a coach: manager as coach is a whole modality and a leadership style, not a soft skill bolted onto the job. So I studied executive coaching properly with the International Coaching Federation, and it became the spine of how I lead. I run strong product functions and stretch capable product people into leaders who solve complex problems and delight customers, on a simple conviction: the people in front of me are beyond capable. They do not need fixing, they need stretching.

I am also a trained visual facilitator and illustrator. The video on the home page is me at my craft table. Drawing the problem is often how a room finally sees it, and it changes what a strategy day or an offsite can do.

The Service Years

I am a UK Armed Forces spouse, and I have built this career around my husband's service as a senior officer in the British Army. Since 2024 I have been working on shorter interim engagements as a product consultant for technology companies including Bloomberg, Meta and Powerverse, while completing my AACSB-accredited MBA at Edinburgh Napier University, from which I graduated in October 2026.

I have lent the same skills to the Armed Forces community alongside. At U.S. Army Garrison Benelux I am a volunteer Public Affairs Officer: I created the strategic framework for the America 250 initiative, and my press releases have been carried on army.mil. I am an ICF-qualified coach and community champion with Recruit for Spouses UK. I sit on the board of an international women's club for NATO military families. And for Beyond the Wire, working with the Andrew Simpson Foundation who built it, I led the user experience and journeys for a new Bereavement Hub and built a custom GPT to go with it. The full story of those years is a field note.

Starting Again, on Purpose

In those same years I decided that a long CV would not be enough to come back as a technical product leader. So I went back to the ground floor: the Google Cybersecurity and Data Analytics certificates, the Oxford Saïd AI Programme, and a GitHub rebuilt from scratch. Iris, a custom GPT for bereaved military families, was my first build of the LLM era. It got me through the door at Bloomberg. From there I went deeper into Claude Code and shipped this website, an AI coach for the teams I train and an open skills pack for AI agents. The receipts are on their own page.