Services
How I Might Help.
As an independent consultant, I offer board services, product and company strategy, and growth consulting for enterprise businesses, startups and government. I also build strong teams around strategic outcomes for my clients, helping big companies reposition their product offerings and the way they attract, engage and transact with their customers.
I am a seasoned Head of and VP of Product Management with a wealth of training materials, product model assessments and skills-building techniques, which I bring to every engagement. The heart of my skillset remains in helping brands rethink their value propositions and position them in the market for long-term growth and market share. I am globally recognised as a public speaker in the product, lean and agile family of practices, and since 2017 I have led product functions specialising in machine learning, algorithms, decisioning tools and AI products.
Advice at Board Level on Product, Technology and Growth
Non-executive and advisory support for boards and executive teams who would like an experienced product leader in the room.
Book a Consultation Product and company strategyRethink the Value Proposition and Position It for Long-Term Growth
Strategy work for enterprise businesses, startups and government, from the customer problem to the commercial model.
Discuss Your Strategy Growth consultingReposition How You Attract, Engage and Transact with Customers
For established companies whose product offering needs renewing, and whose customer journeys need to work harder.
Talk About Growth Product operating modelAssess and Redesign How Product and Technology Work Together
Product model assessments, decision rights, funding and business architecture, with artificial intelligence taken into account.
About the Operating Model Work Product OperationsEstablish the Function That Gives Your Teams Evidence and Rhythm
Standing up or maturing Product Operations in proportion to the size of the product function.
About Product Operations Interim and fractional leadershipA Seasoned Head or VP of Product, in Post
Interim or fractional product leadership with accountability for the roadmap, the function and the outcomes.
Book a Consultation TrainingPrivate In-House Training for Product People
Training designed for your organisation and built on your own product artefacts, with an AI coach alongside your team between sessions.
About the Training Executive coachingOne-To-One Coaching for Product and Technology Leaders
For Chief Product Officers, Chief Technology Officers and those preparing to become them. ICF trained.
About the Coaching Speaking and facilitationKeynotes, Offsites and Workshops
Talks on product leadership, lean and agile practice and building in the age of AI agents, and strategy days designed end to end.
Invite Me to Speak Small business consultingPractical Help to Grow the Business You’ve Built
For small business owners who want a sharper offer, customer journeys that convert and sensible use of digital tools and AI.
Talk About Your Business Coaching for owners and foundersA Thinking Partner for the Person Running the Business
Three one-hour sessions for £360 to get clear on what matters, try a first step and leave with a plan you can keep using. It starts with a free 15-minute consult.
About the Coaching Workshops for small teamsA Half Day That Leaves Your Team with a Plan
Strategy, customer journey and story mapping workshops for small teams, in person or online, with a visual record to take away.
Plan a WorkshopMy track record
I lead global, multidisciplinary product teams to create astonishing, award-winning digital products. A committed scientist in testing value propositions and improving customer experience, I am known for breathing new life into companies with technology enablement and change management at the core.
I operate comfortably at executive and board level, shaping direction, setting strategy, aligning stakeholders and driving meaningful technical, business, commercial and customer outcomes. I have seen every major transformation theme, from digital transformation in the Web 1.0 and Web 2.0 eras, through application and mobile development, to the era of algorithm-based decision engines, machine learning, cloud transformation and data science. In addition to leading product functions, I have contributed to new business architecture and ways of working, implemented new tools and platforms, and set the vision for richer experiences and more efficient workflows inside these companies.
I am proud to have been given the professional designation of Fellow of the Chartered Institute for IT in 2023, for industry and regional award-winning apps and online experiences as VP Product at Domino's Pizza, Head of Product at Capital One (online and app) and Product Director at The LEGO Group.
My offerings
Dynamic Product Leadership Within Technology Product Companies
Since 2017 my career has focused on machine learning and data science products. In addition to owning strategy and innovation, I am often responsible for deepening the product culture and core professional competency, and for helping product professionals navigate their careers. What I do within these roles depends on the culture, needs and problems within the product function, and on the long-term goals and desired outcomes of the company.
I have led book clubs, supported technology enablement and continuing education, developed knowledge academy initiatives, and provided coaching to facilitate the thinking and workshops of research, engineering and data science talent. The free tools on this site are examples of the kinds of self-assessment I make available to product leaders to help them take charge of their own careers.
Arrangements
Interim VP or Head of Product
Fractional product leadership
Transformation lead for a defined change
Big-Company Know-How, Sized for Your Business
I’ve spent twenty years helping large companies rethink how they attract, engage and transact with their customers. Small business owners face the same questions with far less time and no team to hand them to. I bring the same thinking, sized to your business and your budget, so you leave with decisions made and next steps you can actually take.
We might sharpen what you sell and who it’s for, fix the moments where customers drop away, choose and set up the right digital tools, find sensible ways to use AI that save you real hours, or build a simple plan for the next ninety days. I’ll tell you plainly what I think is worth doing, what can wait and what isn’t worth your money.
Ways to Work Together
Business review, a focused session on one problem
Half-day working session with a written plan
Monthly advisory, an experienced voice in your corner
Not sure where to start? Take the two-minute Small Business Health Check.
A Trusted Collaborator to Boards and Leaders
I provide board services to innovators globally, including coaching for leaders across industries. I help boards thrash out everything from vision to strategy and governance.
I help leaders find clarity in their thinking, in what they want and intend to achieve, and in those moments when they feel stretched to their personal capacity to thrive. You already know how to lead, and you are an expert in your industry. It is the tasks around the core role of leader that have grown. My role is to help you get clear on the issues, and on the approach that fits your leadership style and your particular constraints and opportunities. I am trained and certified by the Center for Executive Coaching, an International Coaching Federation accredited programme.
Where to Begin
- A free 15-minute consult, without obligation
- One-to-one coaching for product and technology leaders, and how it works
Hands-On Training, with Real Work to Show for It
I am a long-serving senior product leader and an experienced speaker, with more than fifty keynotes behind me. I have been known across the product, lean and agile family of practices for the past twenty years and am fully certified across them. I have tailored capability assessments and created meaningful toolkits for numerous companies, and I have rebuilt the approach to training itself: a classroom in which participants build the real-world deliverables that may have sat on the back burner for some time.
We bring together learning about a topic and practising it immediately, using custom GPTs that give active coaching and feedback on the specific product artefact under discussion. Participants come away with actual product work completed, ready to use in workshops, product meetings and conversations with their stakeholders. No more talking heads on a screen discussing theory. It is private, in-house training, designed for the needs of your product community. I do not currently offer public cohort training, and all training materials are tailored specifically to your organisation before we use them. For individuals, I offer a generic toolkit, the Product Field Kit, for a one-off fee; I do not currently license it for team, scaled or enterprise use.
I also facilitate key workshops directly, using Liberating Structures, executive coaching tools and LEGO® Serious Play®. Product discovery and delivery are a particular strength: in a multi-day workshop we can take a team from no written documentation to a meaningful vision, a strategy and a beautifully structured story map.
Formats
Private in-house training, ten sessions or a tailored selection
Discovery and delivery workshops, one to three days
Keynotes and internal talks
Workshops That Leave a Team with Something They Made Together
Each of these is a half day or a full day, designed around the team in front of me rather than a fixed script.
- LEGO® Serious Play®: team identity and purpose. Who we are, what we are for and how we want to work, built in bricks and agreed in words.
- LEGO® Serious Play®: product vision and the customer. A shared model of the customer, the problem and the product we intend to build, with the disagreements surfaced early while they are cheap.
- Story mapping and roadmapping. From an idea or a backlog to a structured story map, a release plan and an outcome-based roadmap the team can defend.
- Discovery sprints. Opportunity framing, assumption mapping, customer interviews and synthesis, run as a working week rather than a lecture.
- Strategy and objective setting. Vision, strategy and quarterly objectives for a product area or a whole function, with a visual record to take away.
- Retrospectives that change something. Liberating Structures such as 1-2-4-All, TRIZ and What, So What, Now What, for teams and for leadership groups.
- Brain Trust reviews. Candid, structured critique of work in progress, in the manner I learned coaching at Pixar.
- Working agreements and team charters. For new teams, merged teams and teams returning from a difficult quarter.
Good to Know
- In person or online; I am a trained visual facilitator and illustrate as we go
- Teams of six to forty, leadership groups of any size
A Portfolio Practice
I am a UK Armed Forces spouse, and my career has required a certain flexibility. Since 2007 I have worked as an interim product leader for FTSE 100 and S&P 500 companies, through agency placements and the Big Four consultancies. Beyond the principal roles, Anderson & Co has had the pleasure of serving Bloomberg, Meta, Hargreaves Lansdown, Pixar Animation Studios, Adidas, GSK, Marsh McLennan, The London Stock Exchange, Aberdeen Asset Management and Standard Life Group, Powerverse and Beyond the Wire in consulting, coaching and training capacities.
In Their Words
"Unlike some coaches and programme managers, she talks the talk and walks the walk. She coached at enterprise level and had delivery accountability while under tight timescales... We began with a chaotic structure and ended up with a collaborative scaled agile environment."
Zeynab Khalesi · Senior Program Manager, Capital One
"Imagine the room, starting the day wondering why they're even there... Ending the day engaged and collaborating with other teams, building and iterating Lego prototypes together with engineers, designers and other leaders. 100% convinced this had a hugely positive impact on everyone."
Ashley Kay · Group Head of Design & Digital Transformation, Bupa
"She is one of my favourite people to kick ideas around with and if I have a really gnarly problem to wrestle with or a tough deliverable to make, I want her on my team. You should too."
Paul Brown · Product & Delivery Partner
Fancy a Chat?
A free 15-minute consult, without obligation. Tell me about the situation as it is, and I will tell you plainly whether I am the right person to help, or who might be.