Coaching
Coaching for Product People and Leaders.
Whether you’re sharpening your product craft or leading a whole function, coaching gives you room to get clear on the real issue and on the approach that fits you, your constraints and your opportunities.
Product Coaching
For product managers and heads of product who want sharper judgement, better discovery and a strategy that holds up in the room.
For leadersLeadership Coaching
Executive coaching for CPOs, CTOs, founders and boards, from someone who has held the same roles.
FreeCareer Transitions
Free tools for anyone with a squiggly career, designed with the Armed Forces community in mind.
I help leaders find clarity in their thinking, in what they want and intend to achieve, and in those moments when they feel stretched to their personal capacity to thrive. I am trained and certified by the Center for Executive Coaching, an International Coaching Federation accredited programme, and I have held the roles my clients hold, as VP and Head of Product and as a transformation executive, which tends to shorten the explanations.
I also provide board services to innovators globally, helping boards thrash out everything from vision to strategy and governance. If that is closer to what you need, the first conversation is the same.
Product coaching
Sharper Product Judgement, on Your Real Work.
Finding Your Feet, or Your Next Level
Product sense, discovery and the craft of deciding what to build, worked through on the product you have today.
Strategy That Survives the Room
Turning opportunities into a strategy, a roadmap of outcomes and a story stakeholders back.
Building the Function
Ways of working, product ops, hiring and growing people, without drowning in process.
Try the Product Sense Coach
Bring a real opportunity to my free AI coach, then explore the Product Field Kit.
Leadership coaching
Product and Technology Leaders, and Those About to Become Them.
Chief Product and Chief Technology Officers
Whose decisions move revenue, headcount and a board's confidence, and who have nobody inside the building with whom they can think out loud.
Heads and VPs of Product and Engineering
Taking on a bigger remit, a first executive committee or a function that needs rebuilding, and wanting to get the first hundred days right.
Taking on Product for the First Time
Who need a thinking partner on strategy, hiring and the moment when the founder stops being the product manager.
Advisory and Board Services
Vision, strategy and governance for innovators and growing companies, from an experienced product leader in the room.
How we might work
Start with a Problem, or Start with a Programme.
Three Sessions To Move Forward
Three 60-minute sessions, £360 (£120 a session)
One conversation can give you a fresh view. Three give you time to act on it. Between sessions you’ll try something real, and we’ll learn from what happened.
Session One: Get Clear. We name what’s really going on, what you want instead and what’s getting in the way.
Session Two: Try It. You come back having tested a first step. We look at what worked, what didn’t and what you’ll do next.
Session Three: Make It Stick. We turn what you’ve learned into a plan you can keep using on your own, so you leave with momentum rather than a to-do list.
It starts with a free 15-minute consult, so we can check it’s the right fit before you buy.
The package is non-refundable once your first session has taken place. You can move any session to a time that suits you.
A Single Session on a Single Problem
Ninety minutes on the week before the board, the offer on the table or the conversation you keep postponing. You leave with the next three moves and the words you will use.
A Six-Session Programme
Six sessions over three months, built around one outcome we name on the first day. Sponsored by the organisation or arranged privately; where sponsored, we agree a three-way contract so that everyone knows what success looks like.
Format
Six sessions over three months
Three-way contract if sponsored
A Standing Arrangement
For sitting executives who would like someone in their corner: a session each month, a call when something moves and a coach who knows the whole picture.
Format
Monthly, retained, a small number of places
Fees for the longer programmes are agreed in the first conversation, which is a free 15-minute consult. I keep a small number of coaching clients at any one time so that each of them has my full attention.
A Gentle Way to Begin
Before we speak, you are welcome to take the Product Capability Compass, a private self-assessment across eight capabilities that takes ten minutes and gives us something concrete to discuss. Nothing you enter leaves your browser.
In Their Words
"Elle has a rare ability to balance strategic product thinking with human dynamics. Her coaching mindset helped teams cut through noise, stay outcome-focused, and build confidence in their delivery approach."
Mike McKinlay · Strategic Agile Delivery Lead, Bloomberg
"What stands out about Elle is not just her knowledge sharing but also her ability to inspire continuous growth in those around her."
Kaushal Kishore Thakur · Engineering leader, Bupa
Career transitions
For Squiggly Careers, Free.
Moving, caring, a posting abroad or a break: a career that zigzags is still a career. These are free, and designed with the Armed Forces community in mind.
New Leaf
Create your squiggly career story supported by vibe coaching. Private, free and printable.
Start Your New LeafReady for the Room
An interview guide with common questions and strong answers at different levels.
Download the Guide (PDF)Tame Those Mind Monkeys
A short, kind guide to the voices that tell you you’re not enough, and what to say back.
Download the Guide (PDF)The Next Chapter Canvas
A private, one-page coaching canvas to see where you are, picture where you want to be and choose your next moves, with versions for coaches and teams.
Open the Canvas
Fancy a Chat?
A free 15-minute consult, without obligation. Bring the thing that is on your mind, and we will see whether coaching is the right help for it.