Portfolio
Elle Anderson.
Product leader · Business consultant · Executive and product coach · Board advisor
I lead global, multidisciplinary product teams to create astonishing, award-winning digital products. A committed scientist in testing value propositions and improving customer experience, I am known for breathing new life into companies with technology enablement and change management at the core.
Track Record
I operate comfortably at executive and board level, shaping direction, setting strategy, aligning stakeholders and driving meaningful technical, business, commercial and customer outcomes. Since 2017 I have led product functions specialising in machine learning, decisioning tools and AI products. Fellow of the Chartered Institute for IT since 2023, for award-winning apps and online experiences as VP Product at Domino's Pizza, Head of Product at Capital One and Product Director at The LEGO Group.
- BloombergProduct coach in the ProdX function, a team of seasoned heads of product from many industries and well-known brands, as the Terminal was reimagined with Ask B. There I battle-tested my approach to training with agentic AI at its heart, with real deliverables as the output of every hour invested. I iterated and refined the programme’s custom GPT, which became the most popular in the enterprise suite.
- Agile Mastery InstituteHelped teach and develop the Product Pathway at the Agile Mastery Institute founded by Geoff Watts, training product people in the craft of product ownership and leadership.
- Beyond the WireProduct consulting for a community interest company serving the armed forces bereaved: user journeys for the new Bereavement Hub, and Iris, a custom GPT on entitlements. The field note.
- Tesco BankProduct and agility coach to the executive committee. Strategy, objectives and roadmap supporting the acquisition by Barclays; product job family realigned, capability assessment designed.
- BupaGroup Head of Centres for Enablement across fourteen countries: cloud, digital transformation, agile ways of working, AI and data science initiatives, hackathons and a knowledge academy, and the experience vision for Bupa Blua.
- GSKWhen Covid-19 disrupted the business overnight, rapidly innovated a portal for the ordering of samples, vaccines and other products by clinicians in hospitals, clinics and dental practices.
- Kraft HeinzHead of Product, data science products. Promotional forecasting algorithms for global retailers: calculation errors down 32 per cent, quote time down 72 per cent, historical sales analysis improved by 42 per cent.
- The LEGO GroupProduct Director, data science. Find My Brick, computer vision at consumer scale: ten million missing pieces replaced, two million users, NPS 90 to 95, LEGO Leader of the Year 2019. The case study.
- Lloyds Banking GroupProduct leader, Single Customer View lab: Scottish Feature of the Year, NPS 92 and the Top Up My Pension feature. The case study.
- Capital OneDirector of Web and Mobile Product Management and Customer Experience. A multi-award-winning online and mobile banking experience within the company's first agile releases.
- Domino's PizzaVP of Product and E-commerce Experience, United States. The Domino's app and e-commerce experience: NPS 99, around 70 per cent of orders moved online, Feature of the Year for the Pizza Tracker.
- EarlierSenior product leader for Walmart.com and Asda Direct, and before that a marketing developer at Starbucks who moved into retail transformation.
In Their Words
"Elle is a fantastic product professional. She brings a wealth of experience across a wide range of subject matters."
Henry Carpenter · Director, CX and Digital Transformation, Barclays
"Imagine the room, starting the day wondering why they're even there. Ending the day engaged and collaborating with other teams, building and iterating prototypes together with engineers, designers and other leaders. 100% convinced this had a hugely positive impact."
Ashley Kay · Group Head of Design and Digital Transformation, Bupa
"She has been hands-on with countless digital customer journeys, personally mapping these out with teams and leaders in Europe and Latin America, Hong Kong, Singapore, Australia, New Zealand, the UK and Arabia. She set up a team and modelled how to apply robotic automation to back office functions, set up Azure DevOps automations, and created a team responsible for test-driven development, test automation and end-to-end SecDevOps pipeline tooling. Elle has helped thousands of individuals at Bupa be better at their jobs without taking the credit away from their deliveries."
Azza Hashim · Senior Governance and ESG Professional, Bupa
"Her leadership as the head of the Centre of Enablement was truly transformative, setting the tone for innovation, teamwork and excellence. What stands out about Elle is not just her knowledge sharing but also her ability to inspire continuous growth in those around her."
Kaushal Kishore Thakur · Industry Principal and AI Transformation Office Lead; reported to Elle at Bupa
"Elle has a rare ability to balance strategic product thinking with human dynamics. Her coaching mindset helped teams cut through noise, stay outcome-focused, and build confidence in their delivery approach."
Mike McKinlay · Strategic Agile Delivery Lead, Bloomberg
"She is one of my favourite people to kick ideas around with and if I have a really gnarly problem to wrestle with or a tough deliverable to make, I want her on my team. You should too."
Paul Brown · Product and Delivery Partner
How I Help
- Board services: vision, strategy and governance
- Product and company strategy and growth consulting for enterprise, startups and government
- Product operating model and Product Operations
- Interim or fractional VP or Head of Product
- Private In-House Training: training built on your team's own artefacts, with an AI coach alongside
- Executive coaching for product and technology leaders
- Speaking and facilitation: keynotes, offsites, LEGO® Serious Play®
Credentials
- Fellow, Chartered Institute for IT, and elected BCS Council member
- MBA, Leadership and Innovation, Edinburgh Napier (AACSB accredited)
- Oxford Saïd AI Programme
- ICF Certified Executive Coach
- ICAgile ENT, CAT, ATF, ACC
- Scrum Alliance CSP-SM, CSP-PO
- SAFe SPC, Scrum@Scale, LeSS
- Kanban KMP, Professional
- LEGO® Serious Play® facilitator
- PMP, MSP, PRINCE2
- Google Cybersecurity, Data Analytics
- Melbourne Business School Data for Decision Makers
Certifications Earned
- CertifiedExecutive CoachCenter for Executive Coaching
Peer Review and Collaboration
Authors in the product and agile professions who have invited me to review, edit or jam on their work.
Mobius Outcome Delivery Quickstart
Gabrielle Benefield · Reviewer
Agile BullshitWarnell
Agile Bullshit
Noel Warnell and Koen Vastmans · Reviewer and editor
AgendashiftBurrows
Agendashift
Mike Burrows · Reviewer
WholeheartedBurrows
Wholehearted and Agile's Great Rebalancing
Mike Burrows · Reviewer, thanked publicly
In the Press, and on Stage
- This under-rated trait could be key to a successful career in digital transformation. A feature in the everywoman Tech Hub, September 2023. Archived here.
- Embracing IT agility: tips for the digital era. Panel speaker, everywoman Tech Hub webinar. Watch it here.
- More than fifty keynotes and talks across the product, lean and agile communities. Invite me to speak.
Built recently, and in the open
Things I Have Made with AI.
I came to product from development and I like to stay close to the code. These are small, recent and public, so that anyone curious about how I work with AI agents can look for themselves.
New Leaf: Create Your Squiggly Career Story Supported by Vibe Coaching
A free coaching tool designed with the Armed Forces community in mind and open to anyone with a squiggly career. People lay out the chapters of their working life, including the moves, caring, study and volunteering, and talk anything through with an embedded AI coach that helps with mindset as well as the story. One press polishes rough notes into an elegant two-page printable with an elevator pitch, a summary and an answer for the time between roles. Two free guides sit alongside it. No sign-up and nothing stored; the coach runs through a small Cloudflare Worker I built. The brief, discovery plan, roadmap and decision log are published with the code on GitHub.
Ready for the Room and Tame Those Mind Monkeys
Two free printables made for New Leaf users: an interview guide with ten common questions and example answers at three career levels, and a cheerful workbook for answering self-doubt, illustrated with an original gold monkey.
andersonco.uk
This site: designed, written and built by me with Claude as a collaborator, generated from a small set of scripts, hosted on GitHub Pages, with printable tools and PDFs rendered from the same pages. How It Was Made.
Product Capability Compass
A private, in-browser self-assessment across eight product capabilities, for product people and the leaders who grow them. Nothing is stored. Code on GitHub.
The Toolkit Assistant
An AI coach trained on the artefacts and concepts of my in-house training, available to every group between sessions, so that learning turns into real work rather than notes.
Iris
My first build of the large language model era: a custom GPT helping bereaved military families find their way through entitlements and support, built for Beyond the Wire alongside new user journeys for its Bereavement Hub.
AI Product Practice
My working AI practice for product leaders, in the open: prompt patterns for product work, capability assessments and build guides.
A pack of six product leadership skills for Claude Code, Cursor, Codex and other agents that read the open skills format. One command, from a terminal, within any project:
npx skills add https://github.com/elleanderson/product-leader-skills
Or read the pack on GitHub. Each skill is a plain instruction file; nothing runs on your machine beyond the installer.
Fancy a Chat?
If any of this is close to a problem you have, I would be glad to hear about it. A free 15-minute consult, without obligation.