Elle Anderson

Buy My Toolkit

The Product Field Kit.

58 tools I use with product teams, organised by the need in front of you. Built for real work: every tool has a fillable worksheet, and the ones that involve numbers have a calculator that does the maths as you type.

What You Get

  • The Product Field Kit app. All 58 tools in one file that opens in any browser. Work through each tool on your own problem, with your notes saved as you type. Export and import your work, and print any tool beautifully.
  • 19 live calculators and builders. Cost of Delay, CD3, WSJF, RICE, MoSCoW, fast benefits, velocity forecasts, planning poker, burndown, cumulative flow, lead time, classes of service, A/B testing, OKRs, Kano, incremental funding, north star, assumption mapping and 5 Whys.
  • 58 fillable two-page PDF worksheets, each with a clear illustration, step-by-step guidance, the traps to avoid and space to type your own thinking.
  • Lifetime updates. New tools and improvements at no extra cost.

Organised by Need

  • I Need to Find the Real Problem 7 tools
  • I Need to Set the Direction 10 tools
  • I Need to Decide What to Do First 9 tools
  • I Need to Test an Idea Before We Build It 14 tools
  • I Need to Shape the Work for a Team 8 tools
  • I Need to See How the Work Is Really Moving 5 tools
  • I Need Quality Built In, Not Bolted on 2 tools
  • I Need to Learn and Change Course 3 tools

Not sure yet? Try three tools free, or browse every tool and when to choose it.

£495 one payment, including any VAT, lifetime access for one person

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