Elle Anderson

For boards and executive search

Leadership Record.

A short account for those appointing a Head of Product, VP of Product, Chief Product Officer or Chief Product and Technology Officer. The full CV, with team sizes, budgets and client history, is available on request and I send it personally.

I lead global multidisciplinary product teams to create astonishing, award-winning digital products. A committed scientist in testing value propositions and improving customer experience, I am known for breathing new life into companies with technology enablement and change management at the core.

I operate comfortably at executive and board level, shaping direction, setting strategy, aligning stakeholders and driving meaningful technical, business, commercial and customer outcomes. I have seen every major transformation theme, from web 1 to web 2, application and mobile development, algorithm-based decision engines, machine learning, cloud transformation and data science. In addition to leading product functions, I have shaped business architecture and ways of working, implemented new tools and platforms and set the vision for richer experiences and more efficient workflows inside these companies.

I was proud to be made a Fellow of the Chartered Institute for IT in 2023, for industry and regional award-winning apps and online experiences as VP Product at Domino's Pizza, Head of Product at Capital One and Product Director at The LEGO Group. I was elected to the BCS Council in 2023.

Beyond the executive roles, I have volunteered my professional skills to two boards and to the military, and I am a founding member of Chief in the United Kingdom and of Women in Product UK, and an alumna of the Oxford Saïd Artificial Intelligence Programme.

Named work

Products and Organisations.

The LEGO Group

Find My Brick

Product Director, data science. A computer vision product led from discovery to growth, scaled to two million users at a Net Promoter Score of 90 to 95. LEGO Leader of the Year, 2019.

Domino's Pizza

The App and E-Commerce Experience

VP of Product and E-commerce Experience, United States. A digital-first ordering experience: Net Promoter Score of 99, around 70 per cent of transactions moved online, and a Feature of the Year award for the Dom Pizza Tracker.

Capital One

Web and Mobile

Director of Web and Mobile Product Management and Customer Experience. A multi-award-winning online and mobile experience within the company's first agile releases; digital transactions reduced operational run costs by 40 per cent.

Bupa

Centres for Enablement

Group Head of Centres for Enablement. A group-wide product organisation and the digital and technology strategy across fourteen countries, including the group cloud and AI strategy and the experience vision for Bupa Blua.

Kraft Heinz

Data Science Products

Head of Product. Promotional forecasting tools and algorithms for a global food business and its retailers: calculation errors down 32 per cent, quote production time down 72 per cent.

Lloyds Banking Group

Single Customer View

Product consultant. Roadmap and backlog for the Single Customer View lab; Scottish Feature of the Year, Net Promoter Score of 92.

Tesco Bank

Acquisition Readiness

Product and agility coach, advising the executive committee. Strategy, objectives and roadmap supporting the acquisition of the banking business by Barclays, and a realigned product function.

Bloomberg

Product Coaching

Product coach in the ProdX function, a team of seasoned heads of product, as the Terminal was reimagined with Ask B. Battle-tested training with agentic AI at its heart, where every hour invested produced a real deliverable; the programme’s custom GPT, which I iterated and refined, became the most popular in the enterprise suite.

In Their Words

"Unlike some coaches and programme managers, she talks the talk and walks the walk. She coached at enterprise level and had delivery accountability while under tight timescales... We began with a chaotic structure and ended up with a collaborative scaled agile environment."
Zeynab Khalesi · Senior Program Manager, Capital One
"She can define, measure and excite others with the outcomes she's working to create, and always has a plan to get there. If I have a gnarly problem or a tough deliverable, I want her on my team. You should too."
Paul Brown · Product & Delivery Partner

Fancy a Chat?

Tell me about the role you're filling. A free 15-minute consult, without obligation, and the full CV if it would help.